Thanks to the hard work of Jessie Sanbrook Design, I'm pleased to show off my new logo. Jessie did a great job of sticking to my very understated taste and the brief I gave her.
Let me break down the new look for you:
There are two versions of the new logo, both utilising the same principles. The goal with these was to keep everything quite minimal and simple, so as to not detract from the actual photography on show. There are some parallels between my own logo and those used by art galleries for this reason. This was important to me, as I want there to be a hint of the artistic approach I take to photography.
The logo design uses the idea of framers to hint at the photographic nature of the brand. The framers symbolise many cornerstones of my place in the industry. The most basic and well-known example is the way we use our hands to frame a view. There's also a representation of hanging works on the wall, symbolising the fine art side to my business. These framers also symbolise a more metaphorical approach to my event photography - whereby I shoot as more of a quiet observer, and by staying in corners I can visualise different and unique angles and perspectives. Being quiet allows me to really open my eyes to more moments that are happening, and interesting ways to capture them.
It's pretty clear that although the design seems simple, it manages to encompass a lot of key points.
The colour scheme
With this new logo, came a cohesive set of colours that also link to the core tenets of my brand. After having several chats with Jessie, we settled upon four beautiful neutral tones that match my personal taste as well as my professional beliefs. You'll see them scattered around my website and social media. Interestingly, I have a strong love of grey, despite photographing almost exclusively in colour. My entire bedroom at home is decked out in shades of grey, with an abstract artwork to match!
What I found quite crazy, was that without me telling Jessie about my interior decor, she picked the four colours that make up my bedroom. That's how you know you're on the same wavelength with your designer! Great minds definitely do think alike. Or perhaps Jessie just had an excellent read on me. The colours that aligned with my philosophy the most were a dark blue, a cloud grey, an ice blue and an almond pink. I like to think that they resemble cloud colours, especially as the day turns to dusk.
The final major decision was font selection. This choice has a dramatic effect on the tone and personality of a brand, and it was important to get it right. After much deliberation, we settled on a friendly, geometric font for the main logo. I have quite the crush on circular lettering, so it was a great choice.
The next step
The next step is business cards. After months of people asking for them, and not having any related to my own business, I'm excited to finally have some I can be proud of. They're not far off, so get ready to see them when they finally do arrive!